← All AI Insights
AI Insights · September 2, 2026
The next useful prototype
What to make when the opportunity is still unclear—and why small, real experiments win.
When an opportunity is still taking shape, the instinct is often to make a broad roadmap. A better first move is usually a small prototype with a real audience and a real decision behind it.
Prototype the uncertainty
Choose the assumption that would change the direction of the work if it were wrong. Then design a lightweight way to test it in context.
This keeps the work grounded, creates evidence early, and turns vague enthusiasm into a sharper next move.